VOLKSWAGEN

2553-08-02

Key Successful Factors of volkswagen group


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The number of Volkswagen brand passenger cars sold came to 1,808,766 in the first half of the 2009/10 fiscal year. The Golf was the mainstay of sales. Volkswagen commercial vehicles sold 140,099 units in the first half of 2009/10. Scania’s sales totaled 22,776 vehicles.

In the region of Europe/other markets, the Volkswagen group achieved unit sales of 1,730,018 vehicles in the first six months of 2009/10. In North America, unit sales amounted to 238,595 vehicles. Unit sales in South America in the first half of 2009/10 came to 434,245 vehicles. Including the joint ventures in China, the Volkswagen group sold 899,286 vehicles on the passenger car markets in the Asia Pacific region in the first six months of the 2009/10 fiscal year.

The Volkswagen group has all major regions of the world. It is multi-brand strategy and technological expertise and, as a result, the youngest, most environmentally friendly and widest range of vehicles are key success factors. We continuously expanding the group’s position on the world’s markets in the process. The Volkswagen group therefore expects the number of vehicles delivered to customers in 2010 to exceed the 2009 level.

Rational

The car is a important thing in every day life.I believe that people around the world use it. Many people who their want luxury and safety for them.

Nowadays, we have some way to choose your driving such as durability are long and safety-life but some not expensive. Volkswagen car might be the answer of someone who want to many people.The important thing isn't expensive , luxury , long durability and convenient.


Exactly, my answer is use up.So, we began to find information about your product. Amazingly, most of blogs that I searched recommend Volkswagen brand.

Reference





Reflection


Image Hosted by PicturePushIn the first time, I can't enroll in this subject because teacher doesn’t add receive student. Because of my good fortune can enroll this subject in the last day of register. So, I can to meet with AJ.Gob every week. I decide enroll in Eng-380 because I am interest business. I think that, I can to use in the future. I get many words which concern with business from this class. AJ.Gob has many method of teaching.

This is the first time, I make blog and challenge. It's serious for me because I never do it. I can use full time to learn how can I do it. It's auspicious which I get a new knowledge. AJ.Gob has more understand and kind with every student. I can remember in my problem. I send e-mail to teacher. Teacher answers the question immediately. It's stopped my anxiety. I feel so happy in this course. I am excited on this class. So, I concentrate one's attention with it because it's hardly job for me. However, I apply many things. I will continuously develop.

Target Groups


The customer of Volkswagen group is premium group which the most customers are teenager. The aspirational group has a little bit. When we think about Volkswagen car, we think the luxury and levels of society. We compare that Astern Need (Self - astern recognition status of Maslow's Theory). It show to advertising of brand which it's reflect the luxury and classic of cars. Nowadays, the customer need car which they expect to Customer Perceived Value and Benefit/Cost. The important thing is fixed price moderation. That is matter of course which the customer want high quality and reasonable of price. Volkswagen group can provided about financial service and insurance for the customer.


Agent and distributor of Volkswagen group have interesting with every side. Traditional showroom will change to new which it's advanced services. Whole we will convenience to provide of financing for customer.

We are confident that we will get satisfaction from customers. Moreover, we can treat our customers can take it. Especially, we are interesting with the premium group. We have customers, we focuses on quality to customers. Besides that, Volkswagen group can create Customer Relation Management (CRM) with distributor which their make marketing.

Source : http://www.ryt9.com/s/prg/252388

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