Brand value

Product line

Beetle

Car Turtle Tomb - The car which it's create history have unique style and performance that drivers trust.

Smile pretty - strike the eyes with classic shape. The new Beetle car was created to turn off look around.

Good Looking good and strong - a good shape, powerful of driving and excellent. Throughout the driving experience is comparable to the visual beauty.

Caravelle

The cars that convenient, safe and save oil is known around the world. Whole we can mix at Caravelle with high-performance. Moreover, it’s friendly with environment.

Golf

Every part of Golf is a classic car that you expect. Moreover, you feel performance and higher Driving. Golf is fun and exciting than the technological evolution of new gear for new design. They have a good design with four door of sport car. Concept in the market is the crowd turned to customers who are looking for family cars.

Positioning/unique selling point

                   

            Volkswagen can grow in global market from Beetle car. In the former times, Beetle is car which it has obviously identity, outstanding, easy to use and abiding. Volkswagen car is popular around the world and develop to luxury. 

               In the present time, it’s a top of the luxury which their receive award "Car of the Year 2006" of Best Luxury in the global market. All the time, Volkswagen get understand from customer. The market shares have growing to 25%.   

                
                All version of Volkswagen car was designed a luxury car and conveniences. Product Differentiation is a luxury of car. Service Differentiation is a good after-sale service.

Source : http://www.car2you.com/search/promotion/spro_compare.aspx

Background Company

             

              When we talk to Volkswagen, we will think to interestedness of this brand. It has attractiveness of driving including history's Volkswagen and origin's Volkswagen.

              In 1930, It's origin of Volkswagen. That mean crisis of the world is World War 2 in Germany. Germany is Axis leader which their can use artifices. It's both personnel and weapon which their have full of efficiency. After that, Germany can send to the important stronghold around the region. There are hope that, occupy the world. The important of stronghold is desert area which it must to use vehicle for every conditions.

              Adolf Hitler is Axis leader. He orders to Dr. North Hope and Dr. Ferdinan Porsche. Their are a German engineer and designer of Porsche car. Hitler has order to create conveyance which it can use in the desert war. This car is Volkswagen car. That is origin of Volkswagen car.

         

              In 1938, the first car of Volkswagen begin make sell a serious way for people. Volkswagen is mean people car. In German language, Volk is mean people. Wagen is mean automobile. Volkswagen is name with order of Hitler. So, Volkswagen is car which its have 4 seat including save oil, longest durability, the fast run. The important thing is cheapness.

Source : http://www.vwshowtime.com/8_history/history.html

Why this brand?

Volkswagen has a outstanding car which it's a high technology, a good after-sales service and the professional management. That 's thing which it carry one's favour to customers. Volkswagen group was expanded to various countries of ASEAN.

Their cars create to special thing such as interiors and accessories. Their are a luxury, full option of convenience, safety and a good image of the Volkswagen car. Of course, we focus on the market which it's personality of model.

Letter of invitation

     

       

Dear all parthers and customers,

              I am Kanokkon Wangkunphrom as General Manager of Volkswagen Group in Thailand. I will thankful with everybody that their live and trust with us over seventy years. Recently, Volkswagen Group begin announce classic car of 2010 “New Beetle” Moreover, we begin start our blog including your can share creative idea for develop and improve a car. Cars have luxury and classic that people desire to owner. 

            
              I would like to invite with everybody for share discussion in this Blog.


Your sincerely,
Ms. Kanokkon Wangkunphrom
GM of Volkswagen Group, Thailand

My journal - week6

The beginning of class, teacher tells about examination again. It’s making a little serious. Next, she teaches about communication “What is the Heart of communication?” Its get information, understanding your point, infresh the word, persuade and etc.

And the next activity, Oh God!!! This class has funny which teacher can apply to instructor. We are enjoyable with communication game. For the rule, teacher gives me to write some word on the paper. We are divided the groups. We must to communication by signal or body language. Each of group, everybody are not discouraged. The agents of group show a humor that it’s joke in this class.

For the midterm test, I make out time to examination. I will improve about use to inappropriate time.