Positioning/unique selling point

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            Volkswagen can grow in global market from Beetle car. In the former times, Beetle is car which it has obviously identity, outstanding, easy to use and abiding. Volkswagen car is popular around the world and develop to luxury. 

               In the present time, it’s a top of the luxury which their receive award "Car of the Year 2006" of Best Luxury in the global market. All the time, Volkswagen get understand from customer. The market shares have growing to 25%.   
                All version of Volkswagen car was designed a luxury car and conveniences. Product Differentiation is a luxury of car. Service Differentiation is a good after-sale service.

Source : http://www.car2you.com/search/promotion/spro_compare.aspx