Key Successful Factors of volkswagen group

              

The number of Volkswagen brand passenger cars sold came to 1,808,766 in the first half of the 2009/10 fiscal year. The Golf was the mainstay of sales. Volkswagen commercial vehicles sold 140,099 units in the first half of 2009/10. Scania’s sales totaled 22,776 vehicles.

In the region of Europe/other markets, the Volkswagen group achieved unit sales of 1,730,018 vehicles in the first six months of 2009/10. In North America, unit sales amounted to 238,595 vehicles. Unit sales in South America in the first half of 2009/10 came to 434,245 vehicles. Including the joint ventures in China, the Volkswagen group sold 899,286 vehicles on the passenger car markets in the Asia Pacific region in the first six months of the 2009/10 fiscal year.

The Volkswagen group has all major regions of the world. It is multi-brand strategy and technological expertise and, as a result, the youngest, most environmentally friendly and widest range of vehicles are key success factors. We continuously expanding the group’s position on the world’s markets in the process. The Volkswagen group therefore expects the number of vehicles delivered to customers in 2010 to exceed the 2009 level.

Rational

The car is a important thing in every day life.I believe that people around the world use it. Many people who their want luxury and safety for them.

Nowadays, we have some way to choose your driving such as durability are long and safety-life but some not expensive. Volkswagen car might be the answer of someone who want to many people.The important thing isn't expensive , luxury , long durability and convenient.

Exactly, my answer is use up.So, we began to find information about your product. Amazingly, most of blogs that I searched recommend Volkswagen brand.

Reference

http://www.ryt9.com/s/prg/252388

http://www.volkswagen.co.th/th/th.html

http://www.thaivwclub.com/tvc/client/

http://www.volk-raminthra.com/
http://www.car2you.com/search/promotion/spro_compare.aspxhttp://www.vwshowtime.com/

http://www.volkswagen.com/vwcms/international_portal/virtualmaster/en.html

Reflection

In the first time, I can't enroll in this subject because teacher doesn’t add receive student. Because of my good fortune can enroll this subject in the last day of register. So, I can to meet with AJ.Gob every week. I decide enroll in Eng-380 because I am interest business. I think that, I can to use in the future. I get many words which concern with business from this class. AJ.Gob has many method of teaching.

This is the first time, I make blog and challenge. It's serious for me because I never do it. I can use full time to learn how can I do it. It's auspicious which I get a new knowledge. AJ.Gob has more understand and kind with every student. I can remember in my problem. I send e-mail to teacher. Teacher answers the question immediately. It's stopped my anxiety. I feel so happy in this course. I am excited on this class. So, I concentrate one's attention with it because it's hardly job for me. However, I apply many things. I will continuously develop.

Target Groups

The customer of Volkswagen group is premium group which the most customers are teenager. The aspirational group has a little bit. When we think about Volkswagen car, we think the luxury and levels of society. We compare that Astern Need (Self - astern recognition status of Maslow's Theory). It show to advertising of brand which it's reflect the luxury and classic of cars. Nowadays, the customer need car which they expect to Customer Perceived Value and Benefit/Cost. The important thing is fixed price moderation. That is matter of course which the customer want high quality and reasonable of price. Volkswagen group can provided about financial service and insurance for the customer.


Agent and distributor of Volkswagen group have interesting with every side. Traditional showroom will change to new which it's advanced services. Whole we will convenience to provide of financing for customer.

We are confident that we will get satisfaction from customers. Moreover, we can treat our customers can take it. Especially, we are interesting with the premium group. We have customers, we focuses on quality to customers. Besides that, Volkswagen group can create Customer Relation Management (CRM) with distributor which their make marketing.

Source : http://www.ryt9.com/s/prg/252388

                      

SWOT Analysis

Brand value

Product line

Beetle

Car Turtle Tomb - The car which it's create history have unique style and performance that drivers trust.

Smile pretty - strike the eyes with classic shape. The new Beetle car was created to turn off look around.

Good Looking good and strong - a good shape, powerful of driving and excellent. Throughout the driving experience is comparable to the visual beauty.

Caravelle

The cars that convenient, safe and save oil is known around the world. Whole we can mix at Caravelle with high-performance. Moreover, it’s friendly with environment.

Golf

Every part of Golf is a classic car that you expect. Moreover, you feel performance and higher Driving. Golf is fun and exciting than the technological evolution of new gear for new design. They have a good design with four door of sport car. Concept in the market is the crowd turned to customers who are looking for family cars.

Positioning/unique selling point

                   

            Volkswagen can grow in global market from Beetle car. In the former times, Beetle is car which it has obviously identity, outstanding, easy to use and abiding. Volkswagen car is popular around the world and develop to luxury. 

               In the present time, it’s a top of the luxury which their receive award "Car of the Year 2006" of Best Luxury in the global market. All the time, Volkswagen get understand from customer. The market shares have growing to 25%.   

                
                All version of Volkswagen car was designed a luxury car and conveniences. Product Differentiation is a luxury of car. Service Differentiation is a good after-sale service.

Source : http://www.car2you.com/search/promotion/spro_compare.aspx

Background Company

             

              When we talk to Volkswagen, we will think to interestedness of this brand. It has attractiveness of driving including history's Volkswagen and origin's Volkswagen.

              In 1930, It's origin of Volkswagen. That mean crisis of the world is World War 2 in Germany. Germany is Axis leader which their can use artifices. It's both personnel and weapon which their have full of efficiency. After that, Germany can send to the important stronghold around the region. There are hope that, occupy the world. The important of stronghold is desert area which it must to use vehicle for every conditions.

              Adolf Hitler is Axis leader. He orders to Dr. North Hope and Dr. Ferdinan Porsche. Their are a German engineer and designer of Porsche car. Hitler has order to create conveyance which it can use in the desert war. This car is Volkswagen car. That is origin of Volkswagen car.

         

              In 1938, the first car of Volkswagen begin make sell a serious way for people. Volkswagen is mean people car. In German language, Volk is mean people. Wagen is mean automobile. Volkswagen is name with order of Hitler. So, Volkswagen is car which its have 4 seat including save oil, longest durability, the fast run. The important thing is cheapness.

Source : http://www.vwshowtime.com/8_history/history.html

Why this brand?

Volkswagen has a outstanding car which it's a high technology, a good after-sales service and the professional management. That 's thing which it carry one's favour to customers. Volkswagen group was expanded to various countries of ASEAN.

Their cars create to special thing such as interiors and accessories. Their are a luxury, full option of convenience, safety and a good image of the Volkswagen car. Of course, we focus on the market which it's personality of model.

Letter of invitation

     

       

Dear all parthers and customers,

              I am Kanokkon Wangkunphrom as General Manager of Volkswagen Group in Thailand. I will thankful with everybody that their live and trust with us over seventy years. Recently, Volkswagen Group begin announce classic car of 2010 “New Beetle” Moreover, we begin start our blog including your can share creative idea for develop and improve a car. Cars have luxury and classic that people desire to owner. 

            
              I would like to invite with everybody for share discussion in this Blog.


Your sincerely,
Ms. Kanokkon Wangkunphrom
GM of Volkswagen Group, Thailand

My journal - week6

The beginning of class, teacher tells about examination again. It’s making a little serious. Next, she teaches about communication “What is the Heart of communication?” Its get information, understanding your point, infresh the word, persuade and etc.

And the next activity, Oh God!!! This class has funny which teacher can apply to instructor. We are enjoyable with communication game. For the rule, teacher gives me to write some word on the paper. We are divided the groups. We must to communication by signal or body language. Each of group, everybody are not discouraged. The agents of group show a humor that it’s joke in this class.

For the midterm test, I make out time to examination. I will improve about use to inappropriate time.

My journal - week 5

The subject matter of week is be full-flavored class because coming soon the midterm test of this subject. Teacher can teach about “What you think” and “What you say”. We often speak which we thinking but we must to say politely speech. Beside that, Teacher tell about examination.

In fact that, I am worry both homework and midterm test. In this term, I study 5 subjects which it’s hard study. Teacher is kind-hearted that she postpone for homework. She understands with student. Moreover, she is creative of instruction.


I like group work because we can use it for real life included greeting culture and welcoming dinner. I am crowned in chairman position in Arab Emirate Company. Everybody wear scarf of Islam that it’s impression for me. Everybody have more funny both group work and taking a photograph.

My journal - week 4

When I pass interview in job that it’s a different. In comment of teacher, my group is real fresh and a good question but question have ambiguous.

I agree with it. It’s next situation which I must to use it in next time. I think that I will improve for real life. I will make more practice speaking, expression and confident. I get many tips from teacher. Teacher introduces me about putting on airs for interview the job. A lot of thank.

victoria's secret

What did I learn from the Victoria's Secret.com?

In the first time, I enroll in http://www.victoriassecret.com/ which I find to interest's website. This web site is about  margeting principal. Victoria's Secret web sit begin in 1998 which its have two target; 1)For reinforce and support  the Victoria's Secret 2) For add circulation. I think that it's a good  communication to advertise of product.


Beside that, Victoria's Secret have fashion show in New York. It's show new product like as present. It's more interest with customer. Nowadays,the investment of technology is important because people take an interest with it. The company must take care of retailer such as send e-mails to customer.


Moreover, Victoria's Secret is partner with Yahoo!Broadcast which the best teachnology in this time. I find that if we have add channel, we will sale growth, new customers and etc.

My journal - Week 3

Subject matter begin full-flavoured. I think that a business is not easy. We should strategy to create a value with our brand. The important thing, we must to know that “What does a consumer want?”. The method is research and develops. When we know about consumer such as needs, like, value and etc. We will develop.


Marketing plan is more important thing. We can analyze of 4P’s for successful. Beside that, product positioning is a good thing. It has many criterion such as luxurious and price. The last, we have good after service.


The situation of job interview, my group choose Laguna Hotel. I apply job in Guest Service Agent position. I am worry about question because we can without telling the question. Included, everything is absolutely. So, I enjoy in this class. Each of group have various idea. It’s a good experience and impression.

My journal - Week 2

The first part of class, I enjoy with fashion show. Teacher ask for cooperation from model which they are volunteers. They are very confident. They show with together bag that it’s create color in this class. This show meaningful what do women’s bag want?. Answers are beauty, prestige,pride, hope, ambition, achievement, safety, dignity, difference, dream and etc.

Futhermore, I know about Maslow’s Hierachy of Needs Theory included 5 thing. There are Physiological Needs, Safety Needs, Social Needs, Esteem Needs and Self-actualization Needs.


After that, we find new group for discuss. I confuse with my blog because I never do it. I have not creativity. I worry with it. I am promise that I concentrate one's attention with it.

My journal - Week 1

This subject have more students which take an interest. Many students are enroll in this course. There are full class. At the first stage, I can’t enroll in this course. I feel sad. I am hopeless because I meet with bad thing. In first day of term, I am sick. Doctor tell me that I am haemorrhagic fever. Moreover, I must stay at the hospital about 6-7 days. I am worry with my registrations. In the second week of term, I receive a good news because someone are withdraw. When I enroll in this course, I register e-mail in google web for make blogger.

In this course, I know about business included communication in business and presentation. Beside that, there practice about written skill in English. When we think of business,What are you thinking? My answer is contact between customer and owner. In fact that, It’s trade included exchange money, production, marking, seller and service. Finally, I get about business more than the past.